VIEWFINDER // RAW 4K
REC • ACCEPTING Q1/Q2 SPRINTS
Nikhil Varma
Nikhil Varma (@nikhil.growth)Performance Creative & Short-Form Growth Engineer

Engineering viral velocity into cold, hard cashflow.

Direct-response short form for DTC challengers and developer SaaS. No agency bloat, no generic templates—just high-velocity hook testing and measurable ROAS.

[CAMPAIGNS]48+DTC & SaaS Sprints
[CLIENTS]28Direct Partnerships
[AVG. ROAS]4.3xBlended Return
[IN TRENCHES]05Years Full-Time
Nexus Cloud SDK Case Study
DIRECT-RESPONSE REELS
PAID SOCIAL SCALING
CAPI SERVER-SIDE ATTRIBUTION
MOBILE QUIZ FUNNELS
COMMENT-TO-DM PIPELINES
CREATOR BRAND SYSTEMS
HOOK VELOCITY SPRINT
DIRECT-RESPONSE REELS
PAID SOCIAL SCALING
CAPI SERVER-SIDE ATTRIBUTION
MOBILE QUIZ FUNNELS
COMMENT-TO-DM PIPELINES
CREATOR BRAND SYSTEMS
HOOK VELOCITY SPRINT
DIRECT-RESPONSE REELS
PAID SOCIAL SCALING
CAPI SERVER-SIDE ATTRIBUTION
MOBILE QUIZ FUNNELS
COMMENT-TO-DM PIPELINES
CREATOR BRAND SYSTEMS
HOOK VELOCITY SPRINT
DIRECT-RESPONSE REELS
PAID SOCIAL SCALING
CAPI SERVER-SIDE ATTRIBUTION
MOBILE QUIZ FUNNELS
COMMENT-TO-DM PIPELINES
CREATOR BRAND SYSTEMS
HOOK VELOCITY SPRINT
00:00:08:14//[THE FEED / CORE OFFERS]

Modular sprint offerings.

Zero long-term lock-in traps. Every service is structured as a turn-key sprint with fixed deliverables and transparent pricing.

01CREATIVE LAB

Direct-Response Reels & TikToks

First-3-second retention >64% through psychological hook matrices and kinetic pacing.

Avg. 3.4x watch-time lift vs static image ads
[DELIVERABLES]
12 custom 9:16 scripts with 3 hook variations each
Dynamic b-roll direction, sound design, & split-second cuts
High-converting caption typography tuned for silent feed autoplay
STARTING AT$3,200/ monthly sprint
BOOK
02PAID MEDIA

Performance Social Media Buying

Profitable scale on Meta & TikTok with rapid algorithmic budget allocation.

Consistent 3.8x+ ROAS across DTC accounts
[DELIVERABLES]
Full pixel CAPI setup & custom conversion tracking
Bi-weekly creative iteration testing matrices
Retargeting funnel & lookalike scaling systems
STARTING AT$3,800/ month + % ad spend
BOOK
03ATTRIBUTION

CAPI & Server-Side Event Tracking

Eliminating ad account data leakage and reconciling blended CAC in raw BigQuery.

Recovers up to 28% of dropped iOS attribution
[DELIVERABLES]
Server-side Google Tag Manager (sGTM) on AWS or Cloudflare
Meta Conversions API & TikTok Events API hardening
Looker Studio real-time margin and net cash console
STARTING AT$1,800one-time setup
BOOK
04CRO / FUNNELS

Mobile Quiz & Landing Funnels

Directing high-intent vertical video traffic into 4%+ mobile checkout conversion.

Tested across $2.4M in DTC checkouts
[DELIVERABLES]
Frictionless mobile-first PDP or interactive quiz architecture
Conversion copywriting dismantling customer objections
A/B split testing of pricing anchors & bundle offers
STARTING AT$2,400/ funnel build
BOOK
05AUTOMATION

Comment-to-DM Growth Funnels

Turning reel comments into qualified buyers and booked calls within 90 seconds.

Up to 18% conversation-to-checkout conversion
[DELIVERABLES]
ManyChat trigger workflows on specific reel keywords
Instant lead magnet & discount code delivery in DMs
Automated qualification questionnaire prior to booking
STARTING AT$1,600/ pipeline build
BOOK
06POSITIONING

Creator Brand Architecture

A distinct, recognizable editorial aesthetic that commands premium pricing.

Separates you from generic corporate content
[DELIVERABLES]
Custom visual language: color palette, overlays & lower-thirds
Signature thumbnail design framework & feed moodboard
Founder narrative positioning & hook script templates
STARTING AT$2,600/ brand system
BOOK
00:00:24:06//[PRODUCTION RIG / THE KIT]

Gear & Software stack.

RIG 01 // CAPTURE

Sony FX3 Full-Frame Cinema

A-cam for 4K 120p macro product shots, high-ISO talking head, and handheld b-roll.

SPECIFICATION

12.1MP BSI Sensor • 15+ Stops DR • 10-bit 4:2:2 All-Intra • S-Cinetone

RIG 02 // CAPTURE

Sigma 24-70mm f/2.8 DG DN Art II

Everyday studio workhorse; edge-to-edge sharpness for rapid set reframing.

SPECIFICATION

Constant f/2.8 • 0.18m Macro Focus • 82mm Filter Thread • Nano AR Coating

RIG 03 // SUPPORT & MOTION

DJI RS 3 Pro Gimbal + LiDAR

Automated autofocus tracking on kinetic product transitions and fluid tracking shots.

SPECIFICATION

4.5kg Payload Capacity • ActiveTrack Pro • 43,200 LiDAR Ranging Points

RIG 04 // AUDIO

RØDE Wireless PRO Dual Kit

Zero-clipping on-the-fly talent audio with internal 32-bit float backup recording.

SPECIFICATION

32-bit Float Internal Recording • 260m Range • Timecode Sync Transmitter

RIG 05 // LIGHTING

Aputure 300d II + Light Dome III

High-contrast editorial key lighting that makes product surfaces pop on mobile feeds.

SPECIFICATION

5500K Daylight Balanced • 80,000 lux @ 1m • CRI 96+ • Bowens Mount

RIG 06 // AUDIO

Shure SM7B + Cloudlifter CL-1

Direct-response voiceovers and podcast-style hook intros with dead-quiet room rejection.

SPECIFICATION

Cardioid Dynamic • Flat 50Hz-20kHz • +25dB Ultra-Clean Discrete Gain

RIG 07 // CAPTURE

DJI Mini 4 Pro Drone

Native vertical 9:16 aerial perspectives for outdoor lifestyle and apparel campaigns.

SPECIFICATION

True Vertical 9:16 Gimbal • 4K/60fps HDR • D-Log M • Omnidirectional Sensing

RIG 08 // POST & COMPUTE

Apple MacBook Pro M3 Max

Multi-stream 4K ProRes timeline scrubbing, neural denoising, and instant exports.

SPECIFICATION

16-Core CPU • 40-Core GPU • 64GB Unified RAM • 400 GB/s Memory Bandwidth

RIG 09 // POST & COMPUTE

SanDisk PRO-BLADE 4TB NVMe SSD

High-throughput active scratch drive handling high-bitrate multi-cam production rushes.

SPECIFICATION

Up to 3,000 MB/s Read • Aluminum Core Heat Dissipation • USB-C 40Gbps

00:00:32:10//[WORKFLOW / 4-STEP SPRINT]

Production pipeline.

TIMELINE: 14 DAYS TO FIRST FLIGHT
[01]00:00:02:15//Discover

Audit past creative, map audience friction points, and deconstruct top 3 competitor hook angles.

[02]00:00:06:00//Strategy

Script 20+ modular 9:16 concepts targeting specific cognitive biases and emotional triggers.

[03]00:00:10:18//Ship

Produce, color-grade, and launch dynamic budget creative testing matrices within 14 days.

[04]00:00:14:24//Scale

Double down on winning hooks, automate comment-to-DM flows, and scale ad spend efficiently.

00:00:38:00//[FEEDBACK / THE DMS]

Direct message receipts.

5/5 VERIFIED FOUNDER COMMENTS
Marcus Vance
Marcus Vance
@marcus.vance
2d ago
Founder & CEO, Aura Botanicals

"Honestly assumed short-form was just brand fluff. Nikhil brought our blended CAC from $41 down to $23 in 60 days. Our Shopify orders haven't dipped since."

STATUS: DELIVERED
Elena Rostova
Elena Rostova
@elena.nexus
5d ago
Head of Growth, Nexus Cloud SDK

"Engineers are allergic to typical marketing. The dark-mode terminal reels Nikhil directed brought us 18,500 developer signups with zero ad fatigue."

STATUS: DELIVERED
Darius Kroll
Darius Kroll
@dariuskroll
1w ago
Creative Director, Véloce Streetwear

"Capsule 04 cleared out in 18 minutes flat. The teaser pacing and analog grain made people set alarms for midnight. We're locking Nikhil in for all 2025 drops."

STATUS: DELIVERED
Sophia Lin
Sophia Lin
@sophia.solaris
2w ago
Co-Founder, Solaris Wealth App

"Fintech compliance usually murders good creative. Nikhil found the exact pocket between SEC-safe messaging and high-CTR TikTok hooks. CPI plummeted to $3.85."

STATUS: DELIVERED
Liam O'Connor
Liam O'Connor
@liam.kinetics
3w ago
Managing Director, Kinetics Performance Lab

"The comment-to-DM automation alone generated 1,400+ recurring memberships without our founders touching a sales call. Pure revenue infrastructure."

STATUS: DELIVERED
00:00:44:18//[TRANSMIT / SLIDE INTO THE DMS]

Ready to roll? Slide into the DMs.

AVG. RESPONSE: UNDER 2 HOURS
[DIRECT FREQUENCY]

Let's audit your hook drop-off.

Send your current ad account spend or reel handle. I'll reply with a 3-minute video breakdown of where you're losing viewers before the offer.

Chat on WhatsAppnikhil@reelancer.co
[REELANCER SPEC SHEET]

• Retainers renew on monthly milestones; zero lock-in.

• 100% full IP transfer of raw cuts, scripts, and ad assets.

• Dedicated client Notion portal with async approvals.